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How to Stand Out with a Leadership Brand

Location for this workshop is at COCC 2600 NW College Way Bend, Oregon 97703

The Third Workshop in the Oregon Leadership Training Series

Authentic leaders have something in common with well-run, value-based companies: they have a discernible brand. When your team, your partners, and your employees understand your brand, they understand you—the value you bring and the values you stand for.About this workshop

About the Workshop

How to Stand Out with a Leadership Brand
In this workshop, executive coach Dean Newlund will help you identify your core values and distill your brand. You’ll craft a leadership brand statement that tells others what you stand for and what they can expect from your leadership. After defining your brand, you’ll learn how to energize your teams, communicate in a compelling way, and expand your network.

You will also learn:

  • The power of using stories to engage others
  • At what point skills become derailers (and how you can avoid missteps)
  • How to align personal core values with those of your team or company
  • Ways to build resilience in times of great change

This is the third workshop in the Oregon Leadership Training Series.

Oregon Leadership Training Series


Developed by international executive coach Dean Newlund, this Series is comprised of three courses. (You can opt to enroll in the full series or enroll in individual courses.) Each course focuses on an essential element of authentic leadership. Over three days, you will learn how to look inward to lead with authenticity while developing effective leadership techniques.

What You’ll Learn

This leadership development program will expand your understanding of what it means to lead on a deep and personal level. You’ll gain skills to successfully lead in today's evolving workplace by learning:

  • How to gain and build trust.
  • How to increase employee engagement.
  • How to boost your team's productivity and innovation.
  • How to forge lasting business relationships.


Why Business Needs Intuition

New dates coming soon!
One day
Bend, Oregon
price (2)
$390 (+ $60 registration fee)
Additional Information: 1.0 Units | 8 Hours


Dean Newlund

Dean Newlund is the founder and CEO of Mission Facilitators International, a 25-year-old boutique firm home to a highly-experienced team of coaches and strategists specializing in executive coaching, leadership training, strategic planning and culture change. Newland has traveled the globe and worked with hundreds of organizations—from Fortune 500 companies to small nonprofits. Newland helps leaders, teams and entire companies become more adaptable and innovative thanks to his focus on purpose, intuition and authentic leadership.

Dean Newlund was a guest speaker at BendTEDx in 2018. Check out his Ted Talk, “Why Business Needs Intuition.”

Past Students' Work

Take a look at some recent projects our students have created.