From the creators of the popular Western Meat School comes a new online short course designed to help meat processors grow and thrive while fine tuning their business.
The Meat Processor Academy is geared towards processors with 25-150 employees. Smaller processors may also benefit, if you intend to grow to that scale in the near future. Ideally, you will also have at least 2 years of operating experience and be an owner/operator/manager of the business. Start-up processors have taken the course and found benefit from it, yet the content is of intermediate to advanced level understanding.
The short course content is geared primarily towards full service inspected and fee-for-service processors. However, further processors, co-packers and custom exempt processors that plan to grow into inspection are also welcome.
This self-paced program is a great way to take your meat processing business to the next level. You will gain detailed information to help you improve your operations. This includes learning how to integrate lean manufacturing principles to increase your efficiency and measuring increased productivity using Key Performance Indicators (KPIs). You will also look at how to develop product specs, Standard Operating Procedures and other record keeping systems.
In this course you will also explore financial aspects, such as product costs, ways to contain those costs and pricing strategies that can increase your margins. You will learn how to evaluate facility considerations, such as wether or not to repair, renovate and rebuild, as well as alternative wastewater solutions for small and mid-scale facilities. And you'll look at how to access capital to finance major projects.
The program will also help you develop marketing strategies for your business, including evaluating the effectiveness of different marketing channels and planning out your marketing strategies. It will also help you consumer trends, product differentiation, and values-based marketing.
You will gain access to an expertly designed online course that includes:
The Meat Processor Academy experience was excellent. I learned at least one or two important and new pieces of information from each presenter and learned a lot more than that from several of the presenters. As a third-generation meat plant owner, this course helped me to define goals and the steps to take to achieve those goals to elevate our business into a more savvy shopping experience, workplace, and service provider. The presentations were well-curated and provided a great learning opportunity for processors just getting started, as well as to businesses with decades of experience. I highly recommend the Meat Academy program.
Rebecca is an Extension Specialist and Director of the Niche Meat Processor Assistance Network, housed at Oregon State University. She has a master's degree in International Agricultural Development from the University of California-Davis and was formerly co-owner of TLC Ranch, a mid-scale organic pastured poultry and livestock enterprise in California. She is author of two books on farming- Farms With a Future: Creating and Growing a Sustainable Farm Business (2012) and The New Livestock Farmer: The Business of Raising and Selling Ethical Meat (2015).