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There are lots of programs that teach you about business models and business plans.
But if you want to first figure out the right market for your research or your product – whether you use that knowledge to refine your research direction or decide to create a business – you’ve come to the right place!
That’s why Lens of the Market® was built!
To put YOU in the driver’s seat as a STEM Innovator with the skills to inform and guide your research based on market and societal need – with the same techniques used by successful Fortune 500 companies!
Through a unique partnership with Professional and Continuing Education, ecosVC® – a leading provider of STEM innovation training – is now making its groundbreaking training modules available to you in a flexible, self-paced online format.
Through this unique partnership, the expertise of ecosVC's founders - successful scientists, engineers and investors with a proven track record of helping others bring research-driven ideas to market - is now more accessible than ever through this Professional and Continuing Education online offering.
Our new course demo module allows you to preview introductory content from the course. Register now for instant access!
SPECIAL DISCOUNT AVAILABLE
Educators, students and active-duty military members may take advantage of a $30 discount. Register here to receive your discount code.
The path from research and invention to creation of a commercial product is long and challenging. Whether you are a science, technology, engineering and math (STEM) professionals from academe, industry, a government lab, or a start-up, this introductory four-module Lens of the Market Research2Innovation course is designed to help you get the basic skills for determining a match between your innovation and market and societal needs.
WHAT is Lens of the Market and who is its developer ecosVC, Inc?
At ecosVC we believe THE PRIMARY PLAYERS IN MAKING SCIENCE AND ENGINEERING INNOVATIONS HAPPEN are the INNOVATORS! Science, technology, engineering and math (STEM) professionals!
And for you to fully participate you must have the language and lens of both SCIENCE and the MARKET!
We built the Lens of the Market framework and step-by-step process to enable STEM innovators to translate their research into commercial innovations to meet the needs of people and the planet.
You will have up to 180 days from the date of registration to complete the course. You may view or review the materials as many times as you would like during the 180-day access period.
The Lens of the Market (LoM) process and framework has been demonstrated as effective for commercializing innovations from research at some of the world’s leading innovative companies and has been adapted and tested at more than 15 universities with over 700 students in the context of NSF Center Programs, most prominently the Centers for Chemical Innovation, MRSEC and IGERT programs, and in universities with support by technology transfer offices and research institutes.
Survey results have shown 80% of participants found LoM to be valuable for personal development, e.g., for building confidence, seeing value and potential for research and planning or enhancing a career; 90+% cited positive outcomes of the program that included unique perspectives on how to link basic research and societal need not provided elsewhere.
“I walked in with minimal knowledge about the business world but walked out
feeling more confident about translating my research into innovation.”
“The curriculum was serious, and it felt like you had to put your best foot forward. The feedback was critical and actually helped our business learn/grow.”
"It is extremely relevant and important information for future scientific entrepreneurs. This is information we don’t get to see in science classes. ”