Oregon State Career Series:

Market Your Beef Business and Sell Meat with Social Media

On Demand

Whether you're a meat processor or meat producer, growing and expanding your business can be tough.

With that in mind, is social media worth the time? Can it actually help you grow your meat business?

The simple answer - yes.

If you do it right.

Social media can be a great way to connect with new customers and cultivate loyal customers for your meat business (or other farm products).

Join Dahlia Dill of Chandler Pond Farm from the Northeast Kingdom as she shares what she has learned about best practices using social media to grow your customer base.

If you're ready to learn social media and marketing best practices, you can jump right into the on-demand Meat School training program. 

Webinar Highlights:

By the end of the webinar, you will learn:

1. How to save time (and sanity) by using social media strategically.
   
   
2. Best practices on writing effective text and using photos.
   
   
3. How to tell your story.
   
   
4. Which platform you should be using and whether you should be on more than one platform.

Webinar Host:

Rebecca Thistlethwaite

Rebecca Thistlethwaite is an Extension Outreach Specialist and the Director of the Niche Meat Processor Assistance Network.

She has a master's degree in International Agricultural Development from the University of California - Davis and was formerly co-owner of TLC Ranch, a mid-scale organic pastured poultry and livestock enterprise in California. She is author of two books on farming- Farms With a Future: Creating and Growing a Sustainable Farm Business (2012) and The New Livestock Farmer: The Business of Raising and Selling Ethical Meat (2015) and provides business and marketing consulting for sustainable farms and food businesses.

Rebecca has over 23 years working in agriculture in many different facets, from farmworker and farm owner to agricultural researcher, training beginning farmers, and policy advocacy. Rebecca lives in the Columbia River Gorge region of Oregon with her two children. When not running NMPAN, you will find her cooking, trail running, health coaching, or volunteering for local schools.

Dahlia Dill

Dahlia's Chandler Pond Farm not only sells grassfed beef, but also berries, maple syrup, hay, vegetables, and other value-added products.

They have a seasonal farmstand as well as an online store where they ship products across the nation direct to consumers. Their Facebook business page has over 2,500 followers and their Instagram page has nearly 1,500.