You've developed the product. You've nailed the formulation, the packaging, and the compliance. Now what? Without a clear, executable go-to-market strategy, even the best food products never reach the consumers they were built for.
This module explores the planning and preparation needed for your go-to-market strategy. This includes an introduction to the supply chain, understanding how to price your product, and identifying potential customers. This module is part of our Sales series.
After successful completion of this module, you will know:
This module was developed in partnership with Ron Tanner. Ron worked at the Specialty Food Association for 33 years, most recently as the vice president of Education, Content, and Advocacy. Specialty Food Association has 3,900 members in the food business, most of whom are specialty food producers. Through educational programs, networking, and other activities, he has helped entrepreneurs succeed in their businesses.
You will have access to the module(s) for one year from the registration date.
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