Getting your product onto a retail shelf is a milestone. Getting it off that shelf and into a consumer's cart — consistently — is the real business. Shelf placement alone doesn't drive sales; promotion, merchandising, and ongoing sales execution do.
This module explores the potential clients you can sell your new product to in both the retail and foodservice fields. It will also prepare you for a buyer meeting, trade show, and in-store demo. This module is part of our Sales series.
After successful completion of this module, you know:
This module was developed in partnership with Ron Tanner. Ron worked at the Specialty Food Association for 33 years, most recently as the vice president of Education, Content, and Advocacy. Specialty Food Association has 3,900 members in the food business, most of whom are specialty food producers. Through educational programs, networking, and other activities, he has helped entrepreneurs succeed in their businesses.
You will have access to the module(s) for one year from the registration date.
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