The graveyard of failed food products is full of items that tasted great but nobody asked for. Market research is how you make sure you're solving a real problem for a real audience — before you invest in development, production, and launch.
Market Research 101 explores the basics of product research, which includes understanding what both Market Research and Sensory Science are and why you should use them. This module also provides an overview of what the New Product Development Process entails.
After successful completion of this module, you will know:
This module was developed in partnership with Jillian Johnson. Jillian has 20+ years of strategy and innovation experience spanning from small startups to large Fortune 500 companies, including 10+ years at General Mills where she was the Research Director and a Senior Leadership Team member.
You will have access to the module(s) for one year from the registration date.
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