CONSUMER SCIENCE & SENSORY + MARKET RESEARCH MICRO CERTIFICATE
Market Research 101 | Ideation | Opportunity Identification | Sensory & Consumer Research
✓ 100% online around your schedule
✓ Open enrollment with no prerequisites
✓ Designed to give you in-demand career skills
Approximately 2 hours per module
Anytime | Available On-Demand
$300
This four-module certificate focuses on GMPs and Food Safety Systems and Culture.
Understand what your customers actually want—and how to turn insights into winning products.
In this four-module micro certificate, you’ll learn how to conduct market research, generate and refine product ideas, and identify high-potential opportunities. You’ll also explore sensory and consumer research methods to evaluate and optimize products before launch.
Ideal for professionals who want to reduce risk and make smarter, data-informed product decisions..
You will have access to the module(s) for one year from the registration date.
Here are the four modules to complete the Consumer Science & Sensory + Market Research Micro Certificate.
MODULE 1 - Sensory and Consumer Research
In this module, you'll learn the science and methodology behind evaluating how real people experience your product, from taste and texture to aroma and appearance.
MODULE 6: Ideation
This module explores ideation - the process of conceptualizing, prototyping, and evaluating a new food product.
MODULE 8: Market Research 101
In this module, you will learn the types and categories of food service facilities and how food flows through these environments, from receiving to service.
MODULE 9: Opportunity Identification
This module explores Opportunity Identification in new product development and covers three main strategies for opportunity identification: focus groups, ideation, and product concept testing.
All of the New Product Development micro certificates are designed to help you build targeted, job-ready skills in key areas of food product development.
Each micro certificate focuses on a specific stage of the process, allowing you to upskill quickly and apply what you learn immediately.
Complete one or stack multiple certificates to deepen your expertise across the full product lifecycle.
